Zomato Book Now Sell Anytime

Zomato Introduces ‘Book Now, Sell Anytime’ Feature: What You Need to Know

In an exciting development for event-goers and concert enthusiasts, Zomato is set to roll out a new feature that promises to revolutionize ticket booking and resale. Starting September 30, Zomato’s app will launch the “book now, sell anytime” feature, allowing customers to purchase tickets and resell them if they can’t attend the event. This innovative approach will debut with the highly anticipated Zomato Feeding India Concert, headlined by global sensation Dua Lipa. Here’s everything you need to know about this game-changing feature and its implications for both buyers and sellers.

What is the ‘Book Now, Sell Anytime’ Feature?

The “book now, sell anytime” feature enables users to purchase tickets for events and later resell them if their plans change. This flexibility aims to address the common issue of event ticketing, where people often face challenges in attending events due to unforeseen circumstances.

How It Works

1. Ticket Purchase: Users can book tickets for events through the Zomato app, just as they would with any other ticketing platform.
2. Resale Option: If a user is unable to attend, they can list their ticket for resale on the Zomato app. The ticket can be listed at a price lower or higher than the original purchase price, with a cap set at twice the current phase price.
3. Transaction Process: Once another user buys the listed ticket, the original ticket is canceled, and a new ticket is issued to the buyer. The seller receives the full value of their listed price, minus applicable taxes.
4. Payment: The proceeds from the resale are transferred to the seller’s preferred payment method.

Key Features of the ‘Book Now, Sell Anytime’ Option

Resale Price Cap

To prevent unfair pricing and market manipulation, Zomato has set a cap on resale prices. Tickets can be listed for a maximum of 2x the current phase price or 2x the final phase price if the event is sold out.

Example: If an early-bird ticket is purchased for Rs 1,000 and the current phase price is Rs 2,000, the ticket can be listed for up to Rs 4,000.

Limits on Ticket Purchases

To deter touting and prevent bulk buying for resale purposes, customers can purchase up to 10 tickets per category. This limit aims to ensure fair access to tickets for all users.

Impact on the Zomato Ecosystem

Enhanced User Experience

This new feature enhances user experience by providing greater flexibility in event attendance. Customers no longer have to worry about missing out on events they’ve purchased tickets for due to changes in their plans.

Integration with Recent Acquisitions

The introduction of this feature follows Zomato’s recent acquisition of Paytm’s entertainment and ticketing business for Rs 2,048 crore. This move reflects Zomato’s strategic expansion into the ‘going-out’ segment and its commitment to enhancing its offerings beyond food delivery.

Zomato Feeding India Concert

The launch of the feature will coincide with the Zomato Feeding India Concert, featuring Dua Lipa. This event not only highlights the new feature but also underscores Zomato’s role in supporting charitable causes and offering high-profile entertainment options to its users.

How to Use the ‘Book Now, Sell Anytime’ Feature

Step-by-Step Guide

1. Booking Tickets:
   • Open the Zomato app and navigate to the events section.
   • Select the event you wish to attend and purchase your ticket.
2. Reselling Tickets:
   • If you need to resell your ticket, go to the “My Tickets” section in the app.
   • Select the ticket you wish to sell and list it at your desired price within the allowable range.
3. Buying Resale Tickets:
   • Browse available tickets in the resale section.
   • Purchase tickets as you would any other, with the new ticket issued to you and the seller’s original ticket canceled.

Conclusion

Zomato’s new “book now, sell anytime” feature represents a significant advancement in the event ticketing space, providing users with unprecedented flexibility and convenience. By allowing ticket resale and integrating this feature with high-profile events like the Zomato Feeding India Concert, Zomato is setting a new standard in customer experience and market accessibility. As this feature goes live on September 30, it promises to reshape how we think about event attendance and ticketing.

FAQs

1.What is the ‘book now, sell anytime’ feature?

A. It allows users to buy event tickets and resell them if they cannot attend, with price limits set to prevent unfair practices.

2.When does this feature go live?

A. The feature will be available starting September 30, debuting with the Zomato Feeding India Concert.

3.How can I list my ticket for resale?

A. After purchasing a ticket, you can list it for resale in the “My Tickets” section of the Zomato app.

4.What is the price cap for reselling tickets?

A. Tickets can be resold for up to twice the current phase price or twice the final phase price if the event is sold out.

5.How many tickets can I buy and sell?

A. You can purchase up to 10 tickets per category and list them for resale.

6.What happens to my original ticket after a resale?

A. The original ticket is canceled, and a new ticket is issued to the buyer.

7.How will I receive payment for my resale ticket?

A. Payment is transferred to your preferred method, minus applicable taxes.

8.Can I resell a ticket at a price lower than the purchase price?

A. Yes, you can list the ticket at any price within the allowed range.

9.What is the purpose of this new feature?

A. The feature enhances user flexibility and addresses issues related to event attendance changes.

10.How does this feature relate to Zomato’s recent acquisition?

A. It is part of Zomato’s broader strategy to expand into the entertainment and ticketing sector following its acquisition of Paytm’s ticketing business.

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