Raksha bandhan record sales

Quick Commerce Platforms See Record-Breaking Sales During Raksha Bandhan, Kicking Off India’s Festive Season

Raksha Bandhan, a beloved Indian festival celebrating the bond between siblings, has always been a significant occasion. This year, it also marked the beginning of India’s grand festive season, which will culminate with Diwali. The festival season has kicked off with impressive sales figures from quick commerce platforms like Blinkit and Swiggy Instamart, showcasing the growing trend of consumers turning to these platforms for their festival shopping needs.

Blinkit’s Record-Breaking Performance

Blinkit, led by CEO Albinder Dhindsa, achieved new milestones during Raksha Bandhan. The company, formerly known as Grofers, has been a key player in the quick commerce space since its acquisition by Zomato in a USD 570 million all-stock deal in 2022. This Raksha Bandhan, Blinkit recorded an all-time high in orders, with Dhindsa proudly announcing on X (formerly Twitter), “We’ll cross all-time high orders in a day on Blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales, and most other metrics today! At its peak, we hit 693 RPM (Rakhis per minute).”

Dhindsa also highlighted Blinkit’s international expansion for Raksha Bandhan, allowing customers from six countries—including the USA, Canada, Netherlands, Germany, France, and Japan—to place orders. This move signifies the company’s commitment to catering to the global Indian diaspora, further expanding its market reach.

Swiggy Instamart’s Exceptional Surge

Not to be outdone, Swiggy Instamart also experienced a remarkable surge in sales during Raksha Bandhan. Co-founder Phani Kishan took to X to share the platform’s achievements, stating, “Raksha Bandhan celebrations are in full swing—clocking higher orders per minute (OPM) than our peak yesterday, which was already a historical high.” He also noted that Swiggy Instamart had sold as many rakhis on Raksha Bandhan as it had throughout the entire year, which was five times more than the previous year’s sales.

Kishan’s enthusiasm was evident as he shared the previous day’s milestone: “We’ve sold 5x the number of rakhis this year on @SwiggyInstamart compared to all of last year, and Raksha Bandhan is still tomorrow!” These figures underscore Swiggy Instamart’s growing role in meeting consumer demand during key festivals.

The Rise of Quick Commerce in Festival Shopping

The impressive sales figures reported by both Blinkit and Swiggy Instamart highlight a significant shift in consumer behavior. As India’s festive season kicks off, more consumers are turning to quick commerce platforms to meet their shopping needs. The convenience, speed, and variety offered by these platforms make them an increasingly popular choice for festival preparations.

Quick commerce platforms are well-positioned to capitalize on this trend, offering everything from traditional sweets and chocolates to rakhis and gifts. The record-breaking sales during Raksha Bandhan are just the beginning, as these platforms gear up for the upcoming festive season, including Diwali, which is expected to drive even higher demand.

Conclusion

As India’s grand festive season begins, the success of quick commerce platforms like Blinkit and Swiggy Instamart during Raksha Bandhan sets the tone for what is to come. These platforms are not only meeting but exceeding consumer expectations, offering a convenient and efficient way to celebrate festivals. Raksha bandhan record sales, With record-breaking sales and international expansion, Blinkit and Swiggy Instamart are proving that quick commerce is here to stay, and their role in India’s festive season will only continue to grow.

Frequently Asked Questions (FAQs)

1.What is quick commerce?

A. Quick commerce refers to the rapid delivery of goods, typically within minutes or hours, through online platforms.

2.How did Blinkit perform during Raksha Bandhan?

A. Blinkit recorded an all-time high in orders, with significant sales in rakhis, chocolates, and other festival-related items.

3.What milestones did Swiggy Instamart achieve during Raksha Bandhan?

A. Swiggy Instamart sold five times more rakhis this year compared to last year and achieved higher orders per minute than ever before.

4.Which countries were included in Blinkit’s international expansion for Raksha Bandhan?

A. Blinkit’s international expansion allowed orders from the USA, Canada, Netherlands, Germany, France, and Japan.

5.What is the significance of Raksha Bandhan in India?

A. Raksha Bandhan is a traditional Indian festival celebrating the bond between siblings, marking the start of India’s festive season.

6.How has consumer behavior changed during the festive season?

A. Consumers are increasingly relying on quick commerce platforms for their festival shopping due to convenience and fast delivery.

7.What products are popular on quick commerce platforms during festivals?

A. Popular products include rakhis, sweets, chocolates, and other gifts related to the specific festival.

8.What is the impact of the festive season on quick commerce sales?

A. The festive season significantly boosts sales on quick commerce platforms as consumers prepare for celebrations.

9.How are quick commerce platforms preparing for Diwali?

A. Quick commerce platforms are likely to expand their offerings and ramp up operations to meet the high demand expected during Diwali.

10.Why are quick commerce platforms becoming popular for festival shopping?

A. Quick commerce platforms offer convenience, speed, and a wide variety of products, making them an attractive option for busy consumers during the festive season.