Airtel Apple partnership

Airtel and Apple Team Up for Exclusive Apple TV+ and Apple Music Deals—Don’t Miss Out

In a groundbreaking move, Bharti Airtel has partnered with Apple to offer exclusive benefits for its customers, integrating Apple’s renowned streaming services with Airtel’s premium WiFi and postpaid plans. This strategic alliance marks a significant enhancement in the content and entertainment options available to Airtel users in India.

Details of the Partnership

1. Apple TV+ and Apple Music Integration

Airtel Xstream customers will soon gain access to Apple TV+ as part of their premium Airtel WiFi and postpaid plans. This integration will allow users to enjoy Apple’s high-quality video streaming service, known for its original content and exclusive shows.

Additionally, Airtel’s premium customers will have access to Apple Music. Current Wynk Music premium subscribers will also receive special offers as part of this collaboration, bringing Apple’s extensive music library and features to Airtel’s user base.

2. Availability of Offers

The exclusive offers under this partnership are expected to be available later this year. Airtel and Apple aim to roll out these benefits to enhance the overall entertainment experience for their customers.

Statements from Key Executives

Amit Tripathi, Chief Marketing Officer and EVP of Customer Experience at Bharti Airtel, highlighted the benefits of this partnership:

“Airtel offers a one-stop shop for all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers, as they will now have access to some of the best global content and entertainment available.”

On the other hand, Oliver Schusser, Vice President of Apple Music, Apple TV+, Sports, and Beats at Apple, expressed enthusiasm about the collaboration:

“We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music.”

Impact on Airtel’s User Base

The partnership provides Apple with access to Airtel’s extensive customer base in India. As of June 2024, Airtel’s total customer base stood at 40.92 crore, reflecting a 6.9% year-on-year increase. This figure includes mobile service users, broadband subscribers, and digital TV customers, offering Apple a substantial audience for its streaming services.

Conclusion:

The collaboration between Airtel and Apple represents a significant step forward in enhancing customer value through strategic partnerships. For Airtel, integrating Apple TV+ and Apple Music into its service offerings not only enhances its entertainment portfolio but also adds substantial value to its premium plans. For Apple, Airtel Apple partnership partnership opens doors to a vast and growing market in India, further extending the reach of its streaming services.

FAQs:

1.What are the benefits of the Airtel and Apple partnership?

A. Airtel Xstream customers will get access to Apple TV+, and premium Airtel users will have access to Apple Music. Wynk Music premium users will also receive exclusive offers.