Hero MotoCorp Strengthens Global Presence with New Operations in the Philippines

Hero MotoCorp Philippines operations
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Hero MotoCorp Philippines operations

Hero MotoCorp Strengthens Global Presence with New Operations in the Philippines

Hero MotoCorp has announced the commencement of its operations in the Philippines, marking a significant step in its global expansion strategy. This move is in collaboration with Terrafirma Motors Corporation (TMC), part of the Columbian Group of Companies. TMC will act as the exclusive assembler and distributor of Hero MotoCorp products and services in the Philippines.

Hero MotoCorp Philippines operations
Hero MotoCorp Philippines operations

Comprehensive Retail Network Expansion

Hero MotoCorp and Terrafirma Motors Corporation have established a comprehensive retail network in the Philippines. By the end of the year, plans are in place to rapidly expand this network, enhancing accessibility for customers across the country.

State-of-the-Art Assembly Unit and Parts Warehouse

A new state-of-the-art assembly unit and parts warehouse has been set up at Terrafirma Motors Corporation in Laguna, Philippines. Spanning over 6,000 square meters, the facility has an annual capacity of over 150,000 units. It will produce Hero MotoCorp’s diverse range of motorcycles, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.

Hero MotoCorp Philippines operations
Hero MotoCorp Philippines operations

Statements from Key Executives

Niranjan Gupta, Chief Executive Officer, Hero MotoCorp, expressed enthusiasm about the new venture:
“The commencement of operations in the Philippines will bolster our overall global presence. Hero MotoCorp, with its extensive and innovative product portfolio, is committed to delivering superior mobility solutions and exceptional after-sales services ensuring a delightful ownership experience. Partnering with Terrafirma Motors Corporation (TMC), a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market.”

Bienvenido Sanvictores Santos, Chairman, Terrafirma Motors Corporation, added:
“We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. Hero’s products are renowned for their technology and reliability, and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make a significant impact in the market.”

Hero MotoCorp Philippines operations
Hero MotoCorp Philippines operations

Product Launch and Pricing

Hero MotoCorp has commenced its retail operations in the Philippines, offering the following models at competitive prices:

  • Xpulse 200 4V: PHP 140,000 (approx. Rs. 2,01,048.54)
  • Hunk 160R 4V: PHP 99,900 (approx. Rs. 1,43,462.49)
  • Xoom 110: PHP 69,900 (approx. Rs. 1,00,380.66)

Each motorcycle comes with a warranty of 2 years or 24,000 kilometers, ensuring customer satisfaction and peace of mind.

Hero MotoCorp Philippines operations
Hero MotoCorp Philippines operations

Conclusion

Hero MotoCorp’s entry into the Philippines, in collaboration with Terrafirma Motors Corporation, marks a pivotal moment in its global expansion strategy. The establishment of a state-of-the-art assembly unit and a comprehensive retail network underscores their commitment to providing superior mobility solutions and exceptional after-sales services. With an impressive lineup of motorcycles and scooters, Hero MotoCorp is poised to make a significant impact in the Philippine market, ensuring a delightful ownership experience for its customers.

FAQs:

1. What is Hero MotoCorp’s latest venture?

A. Hero MotoCorp has commenced operations in the Philippines, partnering with Terrafirma Motors Corporation (TMC) for assembly and distribution.

2. Who is Terrafirma Motors Corporation (TMC)?

A. TMC is part of the Columbian Group of Companies and will exclusively assemble and distribute Hero MotoCorp products in the Philippines.

3. What is the scope of Hero MotoCorp’s retail network in the Philippines?

A. Hero MotoCorp and TMC are rapidly expanding a comprehensive retail network to enhance accessibility for customers across the Philippines.

4. Where is the new assembly unit located?

A. The new state-of-the-art assembly unit and parts warehouse is located at Terrafirma Motors Corporation in Laguna, Philippines.

5. What is the capacity of the new assembly facility?

A. The assembly facility spans over 6,000 square meters and has an annual capacity of over 150,000 units.

6. Which Hero MotoCorp models are available in the Philippines?

A. The available models include the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.

7. What are the prices of the Hero MotoCorp motorcycles in the Philippines?

A. Xpulse 200 4V: PHP 140,000

Hunk 160R 4V: PHP 99,900

Xoom 110: PHP 69,900

8. What warranty is offered with Hero MotoCorp motorcycles in the Philippines?

A. Each motorcycle comes with a warranty of 2 years or 24,000 kilometers.

9. What did Niranjan Gupta say about the new venture?

A. Niranjan Gupta, CEO of Hero MotoCorp, expressed enthusiasm, highlighting that the Philippines operations will bolster their global presence and commitment to superior mobility solutions.

10. What are the benefits of this partnership for customers?

A. The partnership combines Hero MotoCorp’s global expertise with TMC’s local knowledge, aiming to provide reliable and technologically advanced motorcycles and scooters to customers in the Philippines.

Hero MotoCorp Philippines operations

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